Allure Fashion Boutique

Melissa Briggs opened Allure Fashion Boutique in the quaint town of Seward, Nebraska in 2008. Since its foundation, the business has become a well-known shopping spot for people in need of a perfect outfit and exemplary service. Briggs brings with her 25 years of fashion retail experience. She says the store was her way of turning her love for fashion into a way to help people find outfits that bring joy and confidence. The customer is the key to a thriving business in Briggs’ eyes.

Allure Fashion Boutique in Seward, NE

Allure sells a large selection of clothing, shoes, hand bags, jewelry, gifts and décor. They cater to all ages and carry plus size clothing. Allure also offers gift cards, free gift wrap, alterations, VIP club for discounts and birthday coupons, online shopping, and shipping across the US. Most importantly, Briggs says, Allure offers an amazingly friendly staff. “Allure has a wonderful sales staff of ladies that also have knowledge of fashion to help the guest find that special outfit.”

Allure Fashion Boutique in Seward, NE

Running a business in a small town is not without its difficulties, but with hard work and perseverance, Briggs explains, that it has been well worth her time and energy. Today, SCCDP recognizes the success and commitment of Allure Fashions Boutique to the Seward County community.

Location: 526 Seward St, Seward, NE 68434

For more information on what they offer, who they are, and how to buy, please visit Allure’s website:


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